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LEARN SIGN DESIGN

Matt Charboneau's

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Live, interactive training
via webinar, from a sign guy
with 40 years in the
sign industry

It's the logical transfer of knowledge - delivered at a pace that actually helps the designer become a better sign designer by understanding what to do, how to do it, and why.

Live training also allows your designer the freedom to speak their mind and ask the questions that may be tough for them to ask in front of their co-workers, or their supervisor.  

CLASSES OFFERED

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Sign Design 101A
One 4 Hour session

Learn the disciplines of sign face layout
Q: What is the role of the sign?
Q: What are the 5 sign types?   
Q: What is read time? 
Q: What is kerning? 
Q: What is typography?

Click the email link for more information

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The Electric Sign Design Training Course (ESDTC)
Twelve 1 Hour sessions

Designers are introduced to the planning process that successful electric sign design requires.   
It's not a movie to watch, nor a series of videos to absorb, it's live, interactive and real.  It's that mentor-experience when you have the freedom to speak your mind and ask the questions that may be difficult to ask because it seems like it should be common knowledge for you by now.

The most common ROI for designers has been their newly gained knowledge which now provides confidence for them to defend their designs with fabricators during pre-fab meetings. 

This course provides designers with the missing puzzle pieces needed to raise their confidence level for both creative design, and for defending their choices in mechanical, materials and attachment recommendations.  This knowledge is key for the designer's ability to keep fabrication costs under budget on the more challenging electric sign design projects.

Click the email link for more information

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Sign Survey Class
One 1 Hour session
for 4 or more attendees (up to 8)

How to perform a sign survey!
Q: What is the objective?
Q: What are the restrictions?   
Q: What is the read time? 
Q: Where are the utilities located?
Q: What are the neighboring signs like?

...and why it all matters for the designer!

Click the email link for more information

MEET THE INSTRUCTOR

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MATT CHARBONEAU
(shar-bo-no)

It was February of 1985, it was a frozen cold Sunday morning when I was flat out on the couch listening to Dr. Robert Schuler share his weekly message when God nudged me upside my head and made it very clear to me that I was supposed to shift careers and teach myself the monumental task of sign painting. 

 

Not knowing what else to do, I simply did what I was told and taught myself how to hand-letter signs - and more importantly, how to thrive in the sign business. 


Sales were not too difficult as I had a large book of business clients to go see, and...

40 YEARS OF EXPERIENCE

Contributing Writer for S&DG (since 2007)

 

Technical Advisor for monument signs at S&DG and GPM (since 2007)
 

Trainer/Presenter of 12 live 90 minute training seminars for GPX at 6 various trade shows around the country (2022) 

Publisher of the Pre-Sale Sign Survey Field Guide - A pocket guide for sign surveys.

Electric Sign Design - Very well experienced

in all aspects of the electric sign design, estimating, permitting, fabricating and installation process (as utilized by most electric sign shops with 10 to 75 team members).

Award Winning monument sign designer and solution provider.

Sales Training by the Life Insurance Industry on the art and science of intangible solution/needs-based selling. 

 

I successfully applied the training to reach sales objectives that qualified me for MDRT, NSA, NQA and a host of other agency awards as a Life and Health Agent for American Amicable/General Life Ins. Co. 

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SAMPLES OF CLASS MATERIALS

SURVEY CLASS EXAMPLES

PORTFOLIO SAMPLING

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