Home of the
as well as the acclaimed
What makes this training so unique?
"You will learn the knowledge, understanding and practical know-how
electric sign design process
how design is affected by materials, fabrication and installation".
It is applicable to these design platforms:
Sharing 40 years of sales, hand lettering, sign making, graphic design, design, fabrication, installation and the unique industry processes used to take a sign project from concept to completion.
One-on-One LIVE Training...
This very unique, one-on-one live virtual training works amazingly well because designers learn about the parts, pieces, terminology and processes - all the while asking questions, digesting answers and exploring what is and isn't possible in electric and architectural sign design.
This is not about the software!
It's about understanding what the electric sign design, fabrication and installation skillset process is all about, and how design affects the multiple departments within the sign company.
Real world stories - with world-class Dad jokes
And, along the way I provide colorful, anecdotal examples from 40 years of real-life sign shop experience, with humor as appropriate to help
cement the lessons deep into the gray matter memory banks.
Attendees will receive docs that reflect the topics covered during class.
I can use your pending sign projects...
When possible (and with a little bit of pre-class planning) one of your active in-house sign projects can be used as the training tool - so that designers can apply their new skills directly to their design project as they advance through the training.
Free 10 minute virtual "Intro-Session"
In this way, you can give it a try, take it for a spin, check out some of the visuals I use and see if it is the right fit for you and your team.
LEARN SIGN DESIGN
by MATT CHARBONEAU
Seeking to understand the science of sign design?
Explore these links to articles
that I had published in
Graphics Pro Magazine
Article on Sign Design Part 2
Article on Sign Design Part 3
PORTFOLIO - ABOUT
40 YEARS OF SIGN MAKING
It was a cold Sunday morning in January of 1985, I was watching a...
A little bit about my experience...
Contributing writer to Graphics Pro Magazine (since 2007 - S&DG).
Technical Advisor to Monument Signs for GPM (formerly S&DG).
the Graphics Pro Expo 2022 season.
Award winning monument sign designer and illustrator.
Publisher of the Pre-Sale Sign Survey Field Guide - A pocket guide for the sign industry.
Very well experienced in all aspects of the electric sign design, estimating, permitting, fabricating and installation process (as utilized by most electric sign shops with 10 to 75 team members).
Self-taught letterhead since 1985
I am fluent in all aspects of graphic design, illustration, identity and corporate branding disciplines - specializing in the graphics and branding for service based industries via an outdoor-design approach.
Formally trained by the Life Insurance Industry on the art and science of intangible solution/needs based selling.
I successfully applied the training to reach sales objectives that qualified me for MDRT, NSA, NQA and a host of other agency awards as a Life and Health Agent for American Amicable/General Life.
The achievements continued throughout my last year as an agent; just prior to entering the sign industry in 1985.
SURVEY CLASS MATERIALS
A SAMPLING OF MATT'S PORTFOLIO